The Brief

Here's the brief: graduate employment is a little thin on the ground right now and, as my unsettlingly cheerful careers advisor told me, 'everyone wants to work in PR'. So I needed a handle, a foot in the door; but not just any foot, I needed an impressive looking foot, one that would grab people's attention and make them sit up and say, 'hey this guy has really got something'. Enter Spear PR.

Isobel and I incorporated Spear PR as a way to gain the experience we didn't have. If you can't get an internship because, ironically, the degree you require is rather getting in the way, then why not throw yourself into the proverbial deep end and just start working? We couldn't argue with our own question so, with a logo, a website Spear PR , and an idea bursting at the seams, we've set off on the journey.

Currently we are working with thisisuni; a startup company that aims to bring every aspect of student life into one neat package online. We are half way through a competition to get university societies involved and raise awareness of the brand and brand image, we have boosted their online presence through a viral poster campaign, and we are just about to start work on their Twitter presence to really bring them up — or should we say down? — to the student eye-level. Without wanting to salt our own game, it's going rather well.

So there we go. This the first step on, what can only be described as, the indefinitely long and sometimes arduous journey into the real world, out of the bubble the government set us back so much money to feel naively safe in, and upwards into the infinite possiblities I almost forgot were out there.

Wish us luck.

James and Isobel.